The art of design
Creativity meets purpose
Hi, I’m Jennifer Asciutto – a visual artist, graphic designer, and creative brand strategist. My work lives at the intersection of art and communication, blending the freedom of traditional art with the structure of design and marketing.
Beyond aesthetics
Branding is more than just looking good. I help organizations strike the balance between contemporary style and effective communication.
Together, we’ll develop a mutual understanding of your core brand, which acts as the foundation of every design and word choice. This approach ensures your marketing doesn’t just look great, but also truly represents who you are and what you want to say.
Creativity meets purpose
My approach
Backed by broad experience in marketing and campaign strategy, I craft distinctive, lasting brand impressions.
Look at the full picture
When the graphics support themes as much as the words do, design becomes a powerful tool for messaging. My work fuses relevant visuals with strategic intent to demand attention and maximize brand retention.
Keep it fresh & scalable
Organizations are not rigid, nor are brands. I continually evolve brands to grow with organizations, ensuring they not only support evolving goals, but are also organized and implemented in a way that is accessible, efficient, and scalable.
Collaboration is key
My ideas are driven by an eagerness to explore new and unconventional tactics through guided brainstorming and thoughtful experimentation. I partner with cross-functional teams to understand diverse perspectives and identify new messaging approaches.
Specializations & Experience
- Brand Guidelines + Activation
- Website Design
- Event Strategy + Branding
- Print + Merch
- Content + Campaign Strategy
- Brand Management + Organization
- CRM + Project Management Tools
- Messaging, Tone, and Copywriting
- Modular, Scalable Design Systems
- Custom Art + Illustration